Tanobel is the corporate identity of PT Sariguna Primatirta which is the first producer of Bottled Drinking Water (AMDK) in Indonesia that received a food safety management certificate ISO 22000: 2005. Tanobel comes from the words Tan and Nobel. Tan is taken from the family name of the founder, the Tanoko family who has actively contributed in producing the best quality products. While Nobel or Noble means recognition of high quality products by providing satisfactory services to customers. Tan and Nobel symbolize the vision to get superior products and services that deserve Nobel awards. Founded in 2003, Tanobel is now growing and becoming one of the companies that is able to present the best quality products. Because every product is made through an international standard production process using the HACCP food safety system, so that it produces products that are safe for consumption and quality. Currently, Tanobel houses several products. Such as Cleo and Super O2.