Palembang Indah Mall or often called PIM is one of the modern malls or shopping centers in Palembang City. This mall was officially opened in 2005 and then officially opened in 2006. This mall is located at Jl. Cabbage. Achmad Badaruddin, Twenty-four Ilir Village, Bukit Kecil District, Palembang City. Palembang Indah Mall is designed with the concept of an e-lifestyle mall with an architecture built for a quiet and comfortable hangout, as can be seen from the availability of seating around the aisles and the availability of well-known shops. This mall is also known to often be used as a location for stage events or exhibitions on almost every weekend, including culinary events. This makes this mall used as a gathering place for young people, young professionals, and families.