Australian Organic Limited (AOL) is the leading peak industry body engaging with Government and Industry to promote the commercial and social interests of those who are certified and protect the integrity of the certified industry against fraud and misleading organics. AOL established an organic certification scheme to independently verify that farmers and processors were producing in accord with those standards and introduced the leading organic certification ‘Bud’ logo. This symbol ensures the integrity of organic products in the marketplace for consumers and is recognised by more than 50% of Australian consumers.