Australian Eggs (AE) is the major marketer of eggs in Australia. It is a producer-owned corporation, representing approximately 400 commercial egg producers and is based in Sydney. The activities of AE include marketing, research and development, and policy services. According to its website, it runs public awareness campaigns on animal welfare, nutrition, and vaccine development.[1] However, it has received criticism from animal welfare organisations for using these terms for promotional purposes.[2] The corporation is affiliated with the International Egg Commission