Flemings was a chain of discount supermarkets in Sydney, Australia and surrounding areas. The first Flemings stores were opened in 1930 by Jim Fleming Sr. and George Fleming. They initially traded under the name "E.L. Lakin". Following World War II, the name changed to "Fleming's Fabulous Food Stores" and there were 100 stores. In June 1960, Jim Fleming Jr. and his father sold their 55 Flemings stores to Woolworths Limited for $10 million. In the early 1970s, Jim Fleming Jr. acquired Warman's Stores in New South Wales. Fleming gave it a new name, Jewel Food Stores, and pushed it into the same discount end of the grocery retailing business as Flemings.